PR-CASE: DIBS had a great Black Friday

DIBS had a great deal of media coverage on Black Friday via TV2, Berlingske, Politiken and Børsen. The reason? Good preparation by both customer and consultant.

On a Black Friday, where everyone is fighting for the attention of both consumers and the media, it has been a pleasure to work together with customers who have something unique to offer.

Over the past week, Kristoffer Veggerby and I have pitched stories on behalf of DIBS Payment Services Danmark, and it made things a whole lot easier when DIBS served us a fresh YouGov survey of expected consumption and current transaction figures from 22:00, Thursday and onwards, updated many times throughout the day.

Result: Coverage (so far) from TV2, Berlingske, Politiken, Børsen and a good handful of regional media and niche media. Good preparation clearly pays off.