How to get press coverage in Denmark: 7 things you need to know about Danish Media

    If you want to get going with PR in Denmark, there are a number of important things you need to know if you want to make an impression. This is because Denmark has its own set of rules: rules that ...

    PR-CASE: DIBS had a great Black Friday

    DIBS had a great deal of media coverage on Black Friday via TV2, Berlingske, Politiken and Børsen. The reason? Good preparation by both customer and consultant.

    Guide: How to use the annual management review for PR

    The financial year is drawing to a close for companies with an accounting period that closes in summer - and this means that the annual reports will soon be put together. We give you 5 tips on how ...

    The B2B business’ toolkit: Systemise your content marketing

    When B2B companies want to measure the effect of content marketing initiatives, both content and work must be systemised with the right tools. Here, you will find a selection of free or inexpensive...

    What is inbound marketing? Get the complete overview here

    Inbound marketing focuses on attracting customers via relevant and useful content, and adds value at every step of your customer's buying journey. We go through the concept here:

    7 ways to use LinkedIn for account-based marketing

    If you can narrow down your company's dream customers to a specific niche, then account-based marketing might be perfect for you. Here are 7 ways you can use LinkedIn to pinpoint your dream custome...

    How to succeed on LinkedIn using employee advocacy

    Do you always remember to mobilise your employees on LinkedIn? Employee advocacy can help you spread the word about your company; with more visibility and legitimacy as a result.